Break the cycle of common thinking in business with something truly better and different.
Significant contribution to creating new markets and new and better ways of meeting ‘essentials of living’.
Significant contribution to creating a structured market for start-up businesses with great potential for disruption and impact.
Significant contribution to a thriving pipeline of UK start-ups with potential to become unicorns.
Popularize opportuneurship as an attractive business/profession existing as separate from entrepreneurship.
Build a global scale of exceptionally talented individuals all working to challenge common thinking in addressing ‘essentials of living’ challenges with a UK headquarter base.